From the desks of A. Drayton Boylston of the Executive Coaching University and Gary Henson of

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Are you as frustrated as we are?

  • Do you feel the Coaching industry is difficult and hard to get your arms around?
  • Are you uncertain as to what the industry is all about and who is guiding it?
  • Do you wish you would get some straight talk and real answers from people who actually know what they are talking about? Maybe from a couple of industry pioneers with a combined 4 decades in the Coaching business?

Well, you CAN…and at ZERO COST!

Hi, our names are Drayton Boylston and Gary Henson. We have joined forces to bring you a VERY unique public service program.

It all started during a conversation we had in San Diego…

We were both expressing how very frustrated we were with the misinformation that was circulating about Coaching. With decades of experience in this industry, we were shaking our heads about what we were seeing and hearing. From flat out erroneous information about what Coaching is, to snake oil salesmen promising to fill your practice overnight while you sleep (OK, a slight exaggeration here).

We know there aren’t any magic bullets like this and have grown tired of people telling well intentioned people like you that there are. We decided right then and there in San Diego that the truth needed to be revealed.

We simply want to help those who help others, do just that.

So an idea was born…What if we got together and had candid conversations about the things that really matter in our industry? And what if we approached this project as a public service endeavor with absolutely NO AGENDA. Novel idea…

Thus The Coaching Crucible™ was born!

We found this definition of “crucible” and just knew that it was spot on with our intentions: A place, time, or situation characterized by the confluence of powerful intellectual, social, economic, or political forces.

Here’s what we are going to do:

  • We are going to take on the toughest subjects facing our industry—head on.
  • We will deliver the unvarnished truth to whoever wants to listen.
  • We will shed light on the realities of this business of Coaching.
  • We will address questions from the folks who join us without any ulterior motive.
  • We absolutely WILL NOT SELL ANYTHING AT ANY TIME! Too much of that going on already…

As two of the stewards in the Coaching world we feel an obligation to do this. We are happy to be the lightning rods for this industry (really it’s a calling) that we love.

Refreshing, eh?! Needed? Absolutely!

You see, both of us have been privileged to work in the Coaching industry for a looooong time. We have been fortunate to build successful businesses working with wonderful people. Through our Executive Coaching University and companies we have served thousands of professionals in 36 countries and counting. We are committed to promoting Coaching the right way with the correct messaging.  It’s time to clear the air and truly help folks Coach more people!

This is simply our way of serving those who serve others through Coaching.

Are you game to join us?

Sign up right now!

Please Join Us!

We will meet monthly on the third Tuesday of each month at 4:00 pm EST for one hour. While the sessions will be recorded, we HIGHLY recommend that you join the conversation live. That way you can feed off the energy and also be able to ask your questions as well.

We can’t make it any more straight forward.

Here are a sampling of topics we will cover:

  • Who is really leading this industry and why they shouldn’t be.
  • Why Coaches aren’t making enough money (and how to fix it).
  • How you are buying stuff from people who have never been successful Coaches themselves.
  • Why Coaching labels have been misleading people.
  • How the Coaching industry really started.
  • The biggest tests facing our industry (it’s some things you will never guess).

Thanks in advance for joining us as we serve others through Coaching!



Drayton and Coach Gary


You can find out more about Drayton here

You can find out more about Gary here





Please Join Us!